Salesforce Marketing Cloud

              Salesforce Marketing Cloud

According to WikipediaSalesforce Marketing Cloud (formerly known as ExactTarget) is a provider of digital marketing automation and analytics software and services. It was founded in 2000 under the name ExactTarget. The company filed for an IPO in 2007, but then withdrew its filing two years later and raised $145 million in funding. It acquired CoTweet, Pardot, iGoDigital and Keymail Marketing. In 2012, it raised $161.5 million in an initial public offering, before being acquired by Salesforce for $2.5 billion in 2013. ExactTarget was renamed to Salesforce Marketing Cloud in 2014 after the acquisition by Salesforce.

According to Salesforce - Marketing Cloud
Its Salesforce's customers on a 1-to-1 journey with there brand OR Digital marketing platform for 1:1 customer journeys.

What is Marketing Cloud?

It’s the question most common comes in people’s minds, but don’t worry, let me try to help!

Marketing Cloud is a collection of products that helps you reach your customers at the right time, with the right message, and in the right way. It helps you connect with your customers via email, text message, push notification, dynamic web and landing pages, Facebook, Twitter, LinkedIn, Instagram…whew! That’s right, it’s about way more than just email.

But before i get into a detailed of Marketing Cloud, let’s divide it into its three major components: studios, builders, and Marketing Cloud Connect. To get started, here’s a list of all the products that make up Marketing Cloud—check out Marketing Cloud Studios and Builders for a deep dive on all the studios and builders.

Salesforce Marketing Cloud is the platform for personalized customer journeys — in every channel i.e. Studio

• Email Studio
• Mobile Studio
• Social Studio
• Advertising Studio
• Web Studio

Marketing Cloud helps brands build and manage personalised customer journeys via Platform i.e. Builder

• Journey Builder
• Audience Builder
• Personalization Builder
• Content Builder
• Analytics Builder
• Marketing Cloud Connect

But what does Marketing Cloud actually do? Simply put—Marketing Cloud helps you manage your marketing campaigns, or as we call them, customer journeys.
With Marketing Cloud, you can do things like:

• Connect to your customer where they live (e.g., email, mobile, web).
• Offer tailored recommendations, reminders, and discounts.
• Provide customer service in real time.
• Listen to what they have to say on social media and respond to their needs.

Digital marketing is more than just pushing content to your customers, it’s about responding to their needs, at the right time, one customer at a time.
Marketing Cloud Overview video.



For more learning the Marketing Cloud for powerful suite of products and start building your digital marketing strategy try Trailhead Marketing Cloud